About

AJE is the official merch line of Prep Brand Development, created to inspire athletes to embrace their most authentic selves. While Prep Brand Development empowers athletes through brand strategy, business literacy, and partnership guidance, AJE represents that mindset through apparel.

What started as a retail brand evolved into a mission. We initially sold trending apparel but quickly realized a deeper need—athletes struggling to navigate brand partnerships. After hearing firsthand about these challenges, we saw an opportunity to bridge the gap. That’s where Prep Brand Development comes in, equipping athletes with the knowledge and tools to take control of their brand.

AJE is more than just merch—it’s a statement. You are more than an athlete. You are your own brand.